Meet TravelPass, a pioneer in the field of subscription-based fare models for frequent flyers, at the 2017 Aviation Festival in London. Instead of travelers buying tickets one by one, TravelPass allows the airlines to offer passes that carries a certain amount of trips, or even unlimited travel for a given period. “Subscription-based travel is good news for both passengers and airlines”, says CEO Svein Therkelsen. “Passengers avoid the repetitive tasks involved in each booking, they save time and stay loyal to the airline, which in turn enjoys increased self-service, direct sales and customer satisfaction.” Subscription-based concepts are trending in all walks of life. With TravelPass onboard, airlines can differentiate themselves and compete on other than price. The TravelPass team will be available at booth 37B.